SAQA ID 58820|National Certificate: Advertising
NQF Level 5|124 Credits

The AACA Advertising course is created with the fast-pace, intense, competitive Advertising industry in mind. Our students are taught, trained and mentored with a real-life simulated client scenario to prepare them for the success that awaits them. At AACA, we believe that the best way to learn is by doing, hence this course is highly engaging. Students will work on projects that will immediately form part of their portfolios when they finish the course.

Principal areas of study within advertising are the principles of advertising, brand strategy, audience analysis, content creation, fundamental sociology and psychology principals, marketing principles, consumer behaviour, statistics and economics. The overarching coursework includes a combination of business, marketing, social science, public relations, copy writing, press releases, interactive design, and strategic communication, account management, art direction, visual communication, digital design, and portfolio development, integrated strategy, promotions and sponsorships, advertising and PR research techniques, as well as advertising management and account planning.

The course is designed with the same intensity and quality as our on-campus learning, with the added flexibility of studying from anywhere in the world. Making use of the latest technologies in virtual learning, we are able to deliver to you the experience that makes AACA the best. The lessons are delivered though our App and live online class lectures.

This course is perfect for anyone, young or old, student or employed, passionate about the discipline of advertising.

COURSE INFO:
Course Start Date: 25/01/2021
Duration: One Year
Number of Lessons: +/- 80

Curriculum

The one-year online course is delivered in 4 cycles. Each cycle offers a unique approach and is designed to take the student through an exciting experience of acquiring knowledge and skills in advertising.

The high economic development, huge budgets and dynamic business life of the virtual world provides a perfect environment for studies and future employment.

Our curriculum is outline has its framework on the dynamics of advertising, practical brand and organisational experiences, strategic planning, business, marketing, social science, public relations, copy writing, press releases, interactive design, and strategic communication all of which are provided by means of sound strategic thinking and engaging hands-on virtual application.

Requirements

a) Minimum Qualification Requirements
• ID or Valid Passport
• Matric or Equivalent
• Proof of residence
• Curriculum Vitae
• Computer Literacy at NQF Level 4

b) Course Requirements
• Laptop
• Smartphone
• Internet connection

Modules:
• Communication
• Art Direction
• Copywriting
• Advertising
• Client Service

Certification

• SAQA ID 58820 |NQF LEVEL 5 |National Certificate: Advertising |124 Credits
• AACA certificate of completion

CAREER PATH

  • Communication
  • Art Direction
  • Copywriting
  • Advertising
  • Client Service